What Is Ello And How Might It Change Social Media
Ello Plans to Take Facebook Refugees Facebook users are leaving the site in droves. Earlier this year, iStrategy Labs released a study showing 11 million young users have abandoned the site since 2011. Ello is marketing to its competitor’s disenfranchised users by branding itself as “The Anti-Facebook.” The last paragraph of its manifesto states: Ello plans to monetize itself with paid upgrades and other premium features so that it can be ad-free forever....